Dynamic Campaigns: Ability to Update Live Campaigns

8x8 Virtual Contact Center's Dynamic Campaigns allow you to add or remove records from an active campaign via campaign API. Prior to this release, we could not add or remove records from a campaign after it started running. This supports integrated lead capturing systems, which feed new prospects into the corresponding campaign in real time so they can be dialed within five minutes. Removing a campaign record does not delete it from the list but keeps the record for future reports.

For API configuration details, see the 8x8 Support article on how to configure Virtual Contact Center Dynamic Campaign API.

Features

To set up Dynamic Campaigns:

  1. Log in to Configuration Manager and go to Campaigns.
  2. Click to edit an existing campaign or create a new one.
  3. Select Dynamic Campaign.
  4. Click Save.

    You can filter campaigns in the campaign list using the newly introduced columns: Campaign ID and Dynamic Campaign. Right-click on the campaign list and select to show the desired columns. For example, Dynamic Campaign appears in the campaign columns, but is not selected by default.

Check our topic on how you can Skip Campaign calls during a campaign.